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14/10/2025

Evocation of the PDO in the wine sector

The EU General Court, with judgment no. T-406/24, upheld the EUIPO's decision and refused to register the trademark application ‘Prisecco’ for non-alcoholic cocktails, as it constitutes an evocation of the PDO ‘Prosecco’ protected for wine, since ‘Prisecco’, even if used for non-alcoholic cocktails, recalls the PDO ‘Prosecco’ in the consumer's mind.

 
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